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Mohamed SaidLaravel Backend Engineer
SaaS KSA Feedback

Lafeef Customer Experience & AI Feedback Analytics Platform

Lafeef is a bilingual Arabic and English customer experience platform that helps organizations build surveys, collect responses in real time, and turn feedback into actionable insights through AI sentiment analysis, live dashboards, smart alerts, and exportable reports for teams across healthcare, hospitality, events, and government.

Shipped Full-stack engineer & product architect

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Lafeef Customer Experience & AI Feedback Analytics Platform

Case study

  1. The challenge

    Organizations in sectors such as healthcare, hospitality, events, transportation, and government needed more than basic forms. They needed a way to collect customer feedback and understand it quickly. The platform had to support flexible question types, multiple workspaces and team roles, custom survey domains, and secure data handling, while working natively in both Arabic (RTL) and English (LTR).

  2. The approach

    I designed Lafeef as a multi-workspace SaaS with role-based team collaboration, a survey builder backed by a reusable question library, and custom domain support for branded survey links. I built a real-time response pipeline that feeds interactive analytics dashboards and smart alerts. I also added AI-powered sentiment analysis so teams can see how customers feel, not just what they selected. A bidirectional RTL/LTR interface layer and CSV, Excel, and custom report exports make the insights usable for every team and stakeholder.

  3. The outcome

    I delivered a production platform, live at lafeef.sa, that gives organizations one secure, bilingual place to create surveys, track responses as they arrive, and turn raw feedback into clear, shareable business insights.

Developed Lafeef, a customer experience management platform designed to help organizations collect, analyze, and transform customer feedback into actionable business insights. The platform enables businesses to create and share professional surveys, manage multiple workspaces, collect responses in real time, and analyze customer sentiment using AI-powered analytics. Lafeef was built to support organizations that need deeper understanding of their customers through flexible question types, live dashboards, interactive charts, smart alerts, report exports, and team collaboration features. The system supports Arabic and English with RTL and LTR interfaces, custom survey domains, secure data handling, and advanced reporting tools suitable for events, healthcare, hospitality, restaurants, government entities, transportation, and customer-facing businesses. Key features include survey builder, question library, AI sentiment analysis, real-time response tracking, multiple workspaces, team roles, interactive analytics dashboard, smart alerts, CSV and Excel exports, custom reports, multilingual support, custom domains, and secure customer feedback management.
  • AI Sentiment Analysis
  • Real-time Dashboards
  • Multi-tenant Architecture
  • Role-Based Access Control
  • RTL/LTR Internationalization
  • Custom Domain Routing
  • CSV & Excel Export

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Quick look

Mohamed Said — Personal Portfolio & Engineering Website

Role
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Challenge
The main challenge was organizing more than a decade of engineering experience, hundreds of technical articles, numerous production projects, certificates, and open-source contributions without overwhelming visitors. The previous portfolio format also needed to evolve from a simple personal profile into a professional platform capable of serving different audiences, including potential clients, recruiters, companies, and developers. The redesign needed to remain visually minimal while still providing enough technical depth to demonstrate architecture, backend expertise, real production experience, and the decisions behind each project.
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I redesigned the website around a content-first architecture with clear separation between professional positioning, projects, technical writing, certificates, and contact paths. The homepage focuses on quickly communicating my role, experience, engineering focus, and selected work without requiring visitors to explore multiple pages before understanding what I do. Projects were rebuilt as structured case studies with categories, technologies, project status, technical challenges, implementation approach, outcomes, and dedicated project imagery. The article section was designed as an engineering library rather than a traditional blog. Articles are organized through topics, searchable content, featured articles, and technology-focused hubs so hundreds of posts remain easy to discover. The interface uses a restrained visual system with strong typography, generous spacing, reusable components, and minimal decoration to keep attention on the engineering work. SEO, semantic markup, accessibility, responsive behavior, structured metadata, performance, and lead-generation paths were considered throughout the redesign.
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Delivered a cleaner and more focused professional platform that presents my engineering work through projects, architecture decisions, technical writing, and open-source contributions instead of relying on a traditional résumé-style portfolio. The new structure gives clients, recruiters, engineering teams, and developers clear paths to explore relevant work, understand my technical experience, discover articles, and contact me.
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Liliana Antonik Shawky — Author Website & Book Storefront

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The main challenge was combining an emotional, editorial author experience with a practical e-commerce flow without making the website feel like a traditional online store. The platform also needed to work for more than the author's first book, support multiple languages, present long-form editorial content, maintain a strong personal brand, and provide a clear path from discovering the author to purchasing a book.
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I designed the website around two connected experiences: storytelling and commerce. The public experience uses an editorial structure with strong typography, author imagery, book storytelling, journal content, and carefully placed calls to action. Books are structured as reusable content entities rather than hardcoded sections, allowing future publications to be added without redesigning the website. Each book can have its own presentation, editions, pricing, media, description, and purchasing experience. The ordering flow was kept intentionally simple, allowing readers to select an edition and quantity before proceeding through a secure checkout process. The content architecture also supports bilingual pages, journal articles, newsletters, legal pages, FAQs, and future author events. SEO, semantic page structure, accessibility, responsive behavior, and content discoverability were considered throughout the implementation so the website can serve both readers and search engines effectively.
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Quick look

Suprivale Ao Vivo — Live Camera Streaming & Discovery Platform

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Challenge
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Approach
I designed the platform around clearly separated user roles and domain boundaries. Public camera streams remain accessible without authentication, while registered users gain personal features such as saved cameras. Partners operate inside an isolated dashboard where all camera, advertisement, subscription, and statistics queries are scoped to their own account. Subscription capabilities are controlled through packages instead of partner-specific hardcoded limits, allowing camera limits, advertisement limits, and additional features to evolve independently. The subscription workflow was implemented as an explicit state-driven process: request submission, admin review, approval, payment, and activation. Asaas was integrated for subscription payments using webhook-driven confirmation and idempotent processing so subscriptions are activated only after verified payment events. OpenStreetMap and Leaflet power geographical camera discovery, while Laravel authorization policies and permissions enforce access rules on the backend rather than relying on UI visibility alone. The administration layer centralizes management of cameras, categories, partners, subscriptions, payments, advertisements, users, content, permissions, and platform activity.
Outcome
Delivered a centralized platform where visitors can freely discover and watch live cameras, registered users can save favorites, partners can manage cameras, advertisements and subscriptions, and administrators can control the complete platform from a single dashboard.
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